my first destination wedding

I was lucky enough to fly to the Florida Keys to capture my first destination wedding. How will I ever top that?! What an amazing experience that was, and it went way more smoothly than I expected. It was a huge challenge for me, but something I am so grateful to have done. I'm looking forward to potentially getting more opportunities like that on the books soon!

started a blog

I kicked off 2024 by starting this blog! What I loved about this milestone is that it challenged me and pushed me to keep myself accountable. I forced myself to publish a post once a month. Coming up with topics, wondering if people would be interested, and simply constructing each post alone has been a ton of work. That being said, I have personally learned from the experience, and I love the conversations I've had with people as a result. Although I'm not 100% sure on what the future of the blog looks like, I'm happy to have put myself out there in a different format for the business.

local restaurant menu photos

This was another one that was certainly outside of my comfort zone. I have done one or two food/product shoots in the past, but I never felt too good about the result. There was a local restaurant owner who I had a connection with that really wanted me to take the photos, so I took the leap and agreed. For the first time, I was super proud of what I produced. It was gratifying to see my photos float around on the social media and the menu.

weddings

Two major changes coming to booking weddings with me going forward: pricing and process. First and foremost, up to this point I have charged an hourly rate for my weddings. With the number I booked this year, I quickly learned how the growing work is not linear. As a result, I decided to curate packages to help accommodate for this. As always, I still offer custom packages and flexibility! The second change, and really benefit to you all, is the tweaks in the process. I am offering some more resources, some deeper planning assistance, consultation calls, and more. With these price increases comes a better streamlined process for you all, and I'm excited to see how this impacts the wedding day and my relationships with my couples. Reach out if you'd like to know more, and I'll be happy to share the guide!

blog

As I mentioned earlier, this year I committed to posting one blog post per month. Towards the end of the year, I found myself scraping the barrel for ideas or maybe it was just writer's block. I wanted to alleviate some of that pressure going forward. Instead of setting a schedule with hard deadlines, I want to give myself space to simply publish a post when I feel inspired, have a new idea, or just want to share something with you all.

I am not saying goodbye to the blog, but more so just keeping it a bit more flexible for myself. I think this will make a tremendous impact on my success in my business. If you have any ideas or requests, just reach out and I'm happy to explore the topic!

semi-rebrand

I did a pretty hefty rebrand towards the end of 2023 and made some general graphic design changes on my website this year in combination of redesigning resources, guides, etc. - all of which I have always done on my own. In 2025, I'd love to collaborate with a graphic designer (a true professional unlike myself) to help curate some graphics, logos, and so much more that fit my vision and brand. I have quickly learned how time consuming that can be, and if 2025 is anything like this year, I simply won't have the time to do the type of redesign work that I'm looking for.

I've been scouting out some graphic designers, but if anybody has some recommendations in the Lehigh Valley, please send them my way!